Marketing Executive
Core
Marketing Executive driving user and driver acquisition, retention, and brand awareness for Lalamove's on-demand delivery platform in Japan.
Role type
Marketing Executive (Growth & Retention)
Builds
User and driver acquisition campaigns, retention programs, and multi-channel communication flows.
Domain
Logistics / On-demand delivery / Platform business
Deliverable
product features
Required skills
Digital and offline marketing strategy, Campaign planning and execution, Multi-channel distribution (App notifications, Email, SNS), Customer segmentation, KPI tracking and analysis, CRM/CMS tool usage (HubSpot), Google Analytics
Preferred skills
Startup experience, Logistics/Platform business experience, Creative production management, Multicultural environment experience
Technologies
Google Analytics, HubSpot
Responsibilities
Plan and execute marketing campaigns for users and drivers, Manage the full campaign lifecycle from testing to reporting, Optimize multi-channel communication strategies, Conduct competitor analysis and track KPIs, Collaborate with cross-functional teams to align marketing strategy
Seniority
Mid-level, hands-on IC