Product Marketing Manager
Core
Plan and execute marketing strategies for mobile games and apps across iOS, Android, and web platforms, driving growth through data-driven testing, LiveOps, and partnerships.
Role type
Product Marketing Manager (Mobile Games & Apps)
Builds
Mobile games, utility apps, and web projects for global users
Domain
Mobile Gaming, Consumer Apps, Digital Marketing
Deliverable
product features
Required skills
Mobile game/app marketing, A/B testing, LiveOps, SEO/ASO, influencer partnerships, data analysis, AI tool implementation
Preferred skills
Cross-platform marketing, organic web growth, AI mindset
Technologies
AI tools (Claude, Codex, ChatGPT), mobile app stores, web analytics platforms
Responsibilities
Plan marketing campaigns and test hypotheses for store pages and creatives, drive LiveOps and seasonal promotions, grow web projects via SEO and content, develop creator and media partnerships, track performance and optimize strategies, represent the company at industry events
Seniority
Mid-level, hands-on IC
