Gerente de Marketing (Marketing Manager)
Core
Oversees marketing communications, digital marketing, content development, social media, advertising, PR support, and strategic partnerships to enhance brand visibility and engagement for a luxury retreat.
Role type
Marketing Manager
Builds
Brand visibility, guest engagement, and commercial objectives for a luxury hospitality property
Domain
Luxury hospitality / Tourism
Deliverable
product features
Required skills
Luxury brand positioning, CRM management, digital marketing, social media strategy, content development, SEO, paid media management, data analysis, project management
Preferred skills
Bilingual communication (English/Spanish), hospitality skills, organizational skills
Technologies
Digital marketing platforms, CRM systems, SEO tools, social media management tools
Responsibilities
Develop and execute annual/quarterly marketing plans aligned with commercial objectives; Lead the integrated marketing calendar including campaigns and brand initiatives; Manage social media strategy and community engagement; Support PR initiatives and media partnerships; Develop and manage luxury-focused content across digital and print channels; Oversee photography and videography projects; Manage website content and digital assets; Support SEO and digital marketing initiatives; Optimize marketing investments across paid, owned, and earned channels; Prepare campaign performance reports; Support CRM and database growth initiatives; Collaborate with corporate and property teams on global and regional initiatives.
Seniority
Mid-level, hands-on IC