Manager, Performance Marketing Kipling
Core
Lead paid digital marketing initiatives to accelerate Kipling's digital growth and support e-commerce objectives.
Role type
Manager, Performance Marketing
Builds
Full-funnel performance marketing strategies across Paid Search, Shopping, Paid social media, YouTube, and TikTok.
Domain
Retail / E-commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
Full-funnel performance marketing strategy, data analysis, budget management, stakeholder management, A/B testing, CRM integration, Google Analytics, Google Ads, Meta Business Manager, Microsoft Office.
Preferred skills
Additional European language, AI application in digital marketing.
Responsibilities
Develop and optimize full-funnel strategies across multiple digital channels; define and evaluate paid media KPIs and build automated dashboards; manage media agency relationships; collaborate with Brand, Digital Marketing, and Finance teams; apply test-and-learn approaches via A/B testing; support CRM and digital media integration; plan and track digital media investment.
Seniority
Manager, hands-on leadership