Head of Marketing
Core
Own the full marketing function (brand, performance, demand generation) for a fast-growing AI upskilling provider in Singapore, driving B2C and B2B enrolment growth.
Role type
Senior Head of Marketing (Builder)
Builds
B2C individual enrolments and B2B corporate pipeline for AI and technology training programmes
Domain
EdTech / AI Upskilling
Required skills
Full-funnel acquisition strategy, performance marketing (Google, Meta, LinkedIn, TikTok, YouTube), SEO, content strategy, CRM and marketing automation, team leadership, commercial mindset, analytical fluency
Preferred skills
Experience in Singapore's education or EdTech sector, hands-on expertise in paid media and marketing automation tools
Technologies
Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads, YouTube Ads, SEO tools, CRM platforms, marketing automation software, attribution modeling tools
Responsibilities
Lead performance marketing across paid channels with accountability for CPL, CAC, and ROAS; Drive organic growth through SEO, content, and community building; Oversee CRM and email marketing to maximize retention and lifetime value; Shape brand positioning as an authority on AI upskilling; Lead go-to-market for new courses and programmes; Build measurement infrastructure including dashboards and attribution models; Hire and develop a high-performance marketing team
Seniority
Senior, hands-on IC with management scope
