Customer Intelligence Officer
Core
Analyze customer data, CRM, and Voice of the Customer feedback to generate actionable insights for marketing strategy, communication, and sales opportunities.
Role type
Customer Intelligence Analyst (Marketing)
Builds
Data-driven marketing strategies, customer segmentation, and value propositions
Domain
B2B technical services (Energy, Infrastructure)
Deliverable
dashboards & analysis
Required skills
CRM data analysis, Power BI, Excel, Voice of the Customer program management, market trend analysis, stakeholder communication
Preferred skills
Salesforce, B2B technical environment experience
Technologies
Salesforce, Power BI, Excel
Responsibilities
Analyze customer data and CRM from Salesforce; Develop and maintain dashboards and reports in Power BI; Identify trends and patterns within customer segments; Coordinate Voice of the Customer programs including surveys and interviews; Translate customer insights into concrete marketing and sales recommendations; Monitor market evolution and competitor trends; Collaborate with Digital Marketing and Business Insights teams.