List Builder - Influencer Marketing
Core
Identify and source relevant creators for brand campaigns by translating briefs into strategic creator lists using research, data, and cultural awareness.
Role type
List Builder (Influencer Marketing)
Builds
Targeted creator lists for brand campaigns
Domain
Influencer marketing, social media, digital culture
Required skills
Creator research and sourcing, Campaign brief analysis, Audience demographics understanding, Social media trend analysis, Data and performance metrics analysis, High-volume profile management, English and Spanish proficiency
Preferred skills
Influencer marketing agency experience, AI tools for creator research, Multi-market campaign support (US/LATAM)
Responsibilities
Research and evaluate creators across TikTok, Instagram, and YouTube; Translate brand briefs into creator selection criteria; Manage high volumes of creator profiles and multiple briefs simultaneously; Analyze creator data and performance metrics to support recommendations; Identify emerging creators and communities beyond obvious choices
Seniority
Mid-level, hands-on IC