AGM-Expert Marketing-Personal Care
Core
Own and drive the healthcare professional (HCP) engagement strategy for USV Consumer Personal Care in India, establishing scientific credibility and expanding recommendation share among dermatologists and medical practitioners.
Role type
Senior Individual Contributor (Medico-Marketing Expert)
Builds
HCP engagement programs, scientific content, CME events, and field enablement frameworks for personal care brands (Sebamed, Baby Sebamed, Golite, Erytop, Trustretin).
Domain
Consumer Personal Care / Dermatology / Medico-Marketing
Required skills
HCP engagement strategy, KOL management, scientific communication, CME program execution, field force enablement, prescription audit analysis, budget management, regulatory compliance, stakeholder collaboration
Preferred skills
MBA in Marketing, experience in FMCG healthcare/OTC/pharmaceuticals
Technologies
IQVIA, SMSRC, Pharmarack, Health plix
Responsibilities
Develop tiered HCP engagement strategies; build and manage KOL networks; create HCP-facing scientific content; plan and execute CME programs; formulate field detailing strategies; monitor HCP coverage and prescription performance; manage expert channel marketing budgets.
Seniority
Senior, hands-on IC