Google Ads (PPC) Media Buyer
Core
Google Ads Media Buyer responsible for optimizing paid search and display campaigns for eCommerce brands across Search, Shopping, PMax, Display, Demand Gen, and Video.
Role type
Mid-level performance marketing media buyer
Builds
Scalable paid media campaigns and product data feeds for eCommerce clients
Domain
eCommerce / Performance Marketing
Required skills
Google Ads (Search, Shopping, PMax, Display, Demand Gen), keyword research, A/B testing, campaign optimization, data analysis, feed management, troubleshooting tracking
Preferred skills
DataFeedWatch, Google Tag Manager, Meta/TikTok ads, Google Ads certifications, US/AU eCommerce experience
Technologies
Google Ads, DataFeedWatch, Google Merchant Center, Google Tag Manager
Responsibilities
Optimizing campaigns across multiple Google Ads channels, managing account health and budgets, building new campaigns and ad groups, conducting keyword research and analysis, executing A/B tests, collaborating on creative assets, preparing performance reports, troubleshooting tracking issues, managing product data feeds
Seniority
Mid-level, hands-on IC