Brand Specialist
Core
Supports the planning and execution of impactful brand marketing campaigns, consumer activations, and Direct-to-Consumer experiences for Red Bull.
Role type
Brand Marketing Specialist
Builds
Branded assets, campaign materials, and consumer touchpoints
Domain
Consumer goods / FMCG / Brand Marketing
Deliverable
product features
Required skills
Brand positioning, brand identity, corporate brand guidelines, consumer marketing principles, campaign planning, communication strategy, project management, stakeholder coordination
Preferred skills
Experience in integrated marketing campaigns, working with creative/media agencies, data privacy compliance
Technologies
DTC platforms, consumer requests handling tools
Responsibilities
Coordinate development and delivery of branded assets; Apply Corporate Identity and Branding guidelines; Support review and approval of advertising campaign creative; Support delivery of Direct-to-Consumer journeys; Work with agencies to support integrated 360° campaigns; Support annual business planning through research and analysis of consumer metrics