AJO Specialist (Adobe Journey Optimizer)
Core
Configure and manage multi-channel customer journeys (email, SMS, push, in-app) with real-time triggers and personalization.
Role type
AJO Specialist (Adobe Journey Optimizer)
Builds
Multi-channel customer journeys and real-time orchestration workflows
Domain
Marketing Technology / Customer Data Platforms
Required skills
Adobe AJO configuration, real-time orchestration, RT-CDP integration, journey design, cross-channel campaign execution, offer decisioning, branching logic, personalization rules, QA testing, performance optimization
Preferred skills
troubleshooting, optimization
Technologies
Adobe Journey Optimizer, RT-CDP
