Marketing & Communication Manager Italy (m/w/d)
Core
Act as the key link between the Italian market, distribution partners, and the international marketing team to develop and implement local marketing strategies for pet food brands.
Role type
Marketing & Communication Manager (FMCG)
Builds
Local marketing campaigns, brand development, and community engagement for pet food brands in Italy.
Domain
Pet food / FMCG
Deliverable
product features
Required skills
Italian market knowledge, Italian language proficiency, English or German language proficiency, marketing strategy, social media management, brand building, localization, event planning, partnership management
Preferred skills
FMCG experience, trade marketing experience, experience with international brands, experience working with distribution partners, experience in the Italian pet food market
Technologies
Social media platforms
Responsibilities
Develop local marketing ideas and implement activities with distribution partners and the international team; Monitor the Italian market, competitors, and trends to provide recommendations; Identify and support planning of local events, partnerships, and activations; Support Italian social media channels with locally relevant content; Localize international marketing content for cultural and linguistic appropriateness.
Seniority
Mid-level, hands-on IC