Responsable Marketing
Core
Define and pilot the marketing strategy to develop the attractiveness and reach of a continuing education training offer.
Role type
Marketing Manager (Education/Training)
Builds
Marketing campaigns, training catalogs, digital content, and promotional events for continuing education programs.
Domain
Education / Continuing Education / Training
Deliverable
product features
Required skills
Digital acquisition (SEO/SEA), CRM and CMS management, data analysis and KPI tracking, Adobe Creative Cloud or Canva, project management, stakeholder coordination.
Preferred skills
Graphic design, web development, event organization.
Responsibilities
Define annual marketing plans and KPIs, manage digital acquisition campaigns, coordinate training catalog production, create and manage promotional content (videos, newsletters, social media), represent the institution at professional events.