Paid Media Performance Lead
Core
Intern owner of paid media performance, translating business priorities into media objectives and challenging the agency on strategy, mix, and budget to drive commercial growth.
Role type
Senior IC paid media performance lead
Builds
Paid media campaigns across SEA, social, display, and affiliate channels
Domain
E-commerce / Performance Marketing
Required skills
Paid media strategy, performance analysis, budget management, stakeholder management, data analytics, commercial insight, campaign optimization, tracking & attribution
Preferred skills
E-commerce or omnichannel experience, advanced spreadsheet skills, knowledge of advertising technologies
Responsibilities
Translate commercial goals into paid media objectives and KPIs, challenge agency on strategy and budget allocation, analyze performance against business metrics (revenue, ROI, ROAS, CPA), build dashboards for insights, manage test-and-learn roadmaps, ensure data quality and tracking integrity, align media spend with business drivers.
Seniority
Senior, hands-on IC