Marketing Manager Diabetes Care, Switzerland
Core
Develop marketing strategies and brand plans for the Swiss market to increase sales of diabetes care products, leading the local marketing team and managing promotional campaigns.
Role type
Marketing Manager (Medical Technology/Pharma)
Builds
Brand strategies, marketing plans, promotional campaigns, and sales enablement tools for diabetes care products.
Domain
Medical Technology / Diabetes Care
Deliverable
product features
Required skills
Brand strategy, marketing planning, budget management, sales team leadership, event management, competitor intelligence, digital marketing, KOL management, agency management, e-commerce experience.
Preferred skills
German fluency, French/Italian knowledge, Swiss market knowledge, regulatory understanding.
Responsibilities
Define brand strategy for the Swiss market, create and track in-country marketing plans, manage A&P budgets, liaise with sales and medical functions, lead insights generation, manage HCP and patient events, report on marketing KPIs, and collect competitor intelligence.
Seniority
Senior, hands-on IC
