Content Marketing Specialist - Salesforce CRM
Core
Create marketing content (emails, case studies, presentations, social media) for US public sector, nonprofit, and Salesforce markets, combining research with hands-on Salesforce Marketing Cloud email delivery.
Role type
Content Developer (Marketing)
Builds
Email campaigns, case studies, use cases, presentations, client pitches, social media posts, award submissions.
Domain
B2B Technology / Salesforce CRM / Public Sector & Nonprofit
Required skills
B2B content writing, market and competitor research, Salesforce CRM marketing, Salesforce Marketing Cloud (HTML templates, Content Builder), senior leadership interviewing, AI tools (Claude, ChatGPT, Copilot), SOP creation
Preferred skills
Experience in government or nonprofit sectors, portfolio of varied content formats, cross-cultural collaboration
Technologies
Salesforce CRM, Salesforce Marketing Cloud, HTML, Claude, ChatGPT, Microsoft Copilot
Responsibilities
Write B2B email campaigns and nurture sequences; Develop case studies, use cases, blogs, and thought-leadership pieces; Create presentation content and client pitch material; Write social media posts and coordinate with designers; Draft award nominations and submissions; Conduct market and competition research; Interview senior leadership and SMEs for content; Maintain campaign and lead records in Salesforce CRM; Build and maintain HTML email templates and Content Builder assets; Track content and email performance metrics; Create and maintain SOPs for content production.
Seniority
Mid-level (3–4 years experience)
