CDI - Responsable marketing de centre - Belle Epine (H/F)
Core
Define and deploy the marketing and communication strategy for the Belle Épine shopping center to drive foot traffic, brand awareness, and commercial performance.
Role type
Marketing Manager (Shopping Center)
Builds
Marketing campaigns, media activations, and community engagement initiatives for a major shopping center.
Domain
Retail / Real Estate / Shopping Centers
Deliverable
product features
Required skills
Strategic planning, multi-channel marketing, budget management, stakeholder management, performance analysis, local community relations
Preferred skills
Experience in retail media, event management, influencer marketing, RSE implementation
Technologies
CRM, social media platforms (Meta, TikTok), digital media tools
Responsibilities
Define and implement the annual marketing action plan; manage the marketing budget and track KPIs; oversee B2C communication and media strategy; build partnerships with local stakeholders and retailers; drive customer experience standards and RSE initiatives.
Seniority
Mid-Senior, hands-on manager