TikTok Performance Marketing Manager
Core
Generate profitable sales for physical consumer skincare products via TikTok Shop GMV Max campaigns in Singapore and Malaysia.
Role type
Performance Marketing Manager (E-commerce)
Builds
TikTok Shop GMV Max campaigns and video advertisements
Domain
E-commerce / Digital Advertising / Skincare
Required skills
TikTok Shop GMV Max campaign management, ROI/ROAS/CPA/CAC analysis, video creative optimization, budget scaling, A/B testing, Excel/Google Sheets proficiency
Preferred skills
Skincare/FMCG product marketing, Singapore/Malaysia market experience, affiliate creator management, Shopee Ads/Meta Ads experience
Technologies
TikTok Shop, GMV Max, Excel, Google Sheets
Responsibilities
Set up and optimize TikTok Shop GMV Max campaigns, calculate product-level break-even ROAS, develop creative briefs for high-converting videos, manage advertising budgets to maintain profitability, produce weekly performance reports, coordinate with e-commerce teams for sales reconciliation
Seniority
Mid-Senior, hands-on IC