Marketing Engagement Manager (Leader in IBD) m/w/d
Core
Implement local customer engagement strategy for Takeda Gastroenterology brand in Germany through operational execution, data analysis, and journey design.
Role type
Marketing Engagement Manager (Rx)
Builds
Local engagement plans, omnichannel campaigns, and adapted global content for the German IBD market.
Domain
Pharmaceutical / Gastroenterology
Deliverable
product features
Required skills
Customer journey design, omnichannel campaign execution, data analysis, budget management, agency negotiation, compliance adherence, cross-functional project leadership, digital marketing automation, scientific literature understanding.
Preferred skills
Experience in Rx marketing, patient care projects, social media programs, pharmaceutical sales.
Technologies
Marketing automation tools, Microsoft Office.
Responsibilities
Develop and steer integrated brand strategy for service portfolio; create and implement local engagement plans; analyze market and customer data; design customer journeys and touchpoints; coordinate omnichannel activities (events, digital campaigns); adapt global content for local markets; prepare campaign materials for sales force; manage project budgets and external agencies; measure campaign success and derive learnings.
Seniority
Mid-level, hands-on IC
