Assistant Brand Manager/ Brand Manager
Core
Develop and execute 360-degree brand campaigns, manage retail activations, and oversee content creation to drive brand awareness and sales for a lifestyle brand.
Role type
Brand Manager (Lifestyle/Retail)
Builds
360-degree brand campaigns, retail activations, content assets, and CRM retention journeys
Domain
Consumer goods / Lifestyle retail
Deliverable
product features
Required skills
Campaign development, retail activation management, content creation oversight, CRM strategy, agency management, stakeholder management, data analysis for ROI
Preferred skills
Creative storytelling, design sensibility, influencer collaboration
Technologies
CRM platforms, social media channels, email marketing tools, retail POS systems
Responsibilities
Lead 360° campaigns from ideation to execution including films, seasonal launches, and retail activations; oversee content creation across digital and offline platforms; drive trade marketing to maximize footfalls and conversions; design retention journeys and loyalty programs; manage external agencies and influencers; track ROI for all marketing activities.