Assistant Manager/Manager- Business Strategy (Banglore)
Core
Leads strategy, performance, and account management for digital advertising campaigns across Search, Social, and Programmatic channels for a variety of clients.
Role type
Senior IC digital marketing strategy manager
Builds
Digital ad campaigns and performance reports for client accounts
Domain
Digital marketing and analytics
Required skills
Strategic planning, client account management, keyword research, creative analysis, A/B testing, data analytics, budgeting, Excel proficiency, PowerPoint proficiency
Preferred skills
Performance media experience, media planning, SEO, Google Analytics certification, Google AdWords certification, Meta Ads certification
Responsibilities
Lead strategy and performance for key digital channels, manage full client lifecycle from onboarding to daily operations, modify strategic plans with expert advice, perform keyword research and campaign structuring, conduct creative and audience analysis, manage client budgets to optimize ROAS, perform data analytics and reporting, support QBRs with data and QA.
Seniority
Manager, hands-on IC