Head of Amplification
Core
Senior expert designing integrated dissemination strategies to maximize visibility, reach, and performance of clients, projects, and campaigns across the full ecosystem including social, paid, influencer, search, and offline channels.
Role type
Senior IC Head of Amplification (Communication Strategy)
Builds
Integrated dissemination strategies, channel plans, and visibility frameworks for campaigns and clients
Domain
Communication & Public Relations
Required skills
Integrated dissemination strategy, social media strategy, paid digital amplification, influencer and creator marketing, search visibility (SEO/LLM), out-of-home visibility, performance analytics, KPI definition, internal advisory, business development
Preferred skills
Emerging platform expertise, AI-mediated search optimization, stakeholder amplification
Technologies
LinkedIn, Instagram, Facebook, X, YouTube, TikTok, LLM tools, SEO platforms, analytics tools
Responsibilities
Design integrated dissemination strategies for campaigns and clients; Lead strategic approach to social media and paid digital amplification; Define influencer, creator, and partner amplification tactics; Strengthen search visibility and integrate emerging AI/search optimization approaches; Advise on out-of-home and offline visibility tactics; Define performance KPIs and optimize strategies using analytics; Act as senior advisor to internal teams and clients on dissemination; Contribute to strategic tenders and proposals with innovative dissemination approaches
Seniority
Senior, hands-on IC