Marketing Manager
Core
Lead integrated marketing activity to drive revenue, bookings, and brand value for the Discover Waitomo tourism brand.
Role type
Marketing Manager (Tourism/Destination)
Builds
Integrated marketing campaigns, digital booking journeys, and trade partner support for visitor experiences.
Domain
Tourism, Destination Marketing, Travel
Deliverable
product features
Required skills
Integrated marketing planning, Paid media management, Website performance optimization, SEO, Content strategy, Social media marketing, CRM management, Trade marketing, Data analytics, Agency management
Preferred skills
Tourism attractions experience, Wholesale distribution experience, Trade marketing experience
Responsibilities
Develop and deliver the annual marketing plan across direct consumer and B2B channels, Create campaigns responding to booking pace and seasonality, Lead direct acquisition across paid search, social, and video channels, Improve website performance and booking journeys, Support trade partners with toolkits and training resources, Protect and evolve the brand across touchpoints, Use analytics to recommend investment and campaign activity, Lead and coach the Tourism Marketing Executive
Seniority
Mid-Senior, hands-on IC