Product Marketing Manager
Core
Drive growth across Southeast Asia through product marketing, demand generation, channel enablement, and go-to-market execution.
Role type
Product Marketing Manager
Builds
Product launches, GTM plans, demand generation campaigns, and market development strategies.
Domain
Industrial technology, instrumentation, test & measurement, automation, electrical, electronics
Deliverable
product features
Required skills
Product positioning, pricing strategy, Voice of Customer (VOC) initiatives, product lifecycle management, GTM execution, demand generation, channel marketing, lead management, marketing analytics
Preferred skills
Experience in industrial/instrumentation/automation sectors, experience across multiple Southeast Asian markets
Technologies
Digital channels, social media, webinars, trade shows, account-based marketing
Responsibilities
Develop and execute product marketing strategies; Own product positioning and value proposition; Lead Voice of Customer initiatives; Lead SEA product launch execution; Design and execute integrated marketing campaigns; Track marketing performance against pipeline and revenue targets