BMM_Cardiology Ultrasound
Core
Develop and execute marketing strategies, go-to-market plans, and commercial management for cardiovascular and point-of-care ultrasound products to drive market share and profitability.
Role type
Business Marketing Manager (Medical Devices)
Builds
Marketing plans, go-to-market strategies, sales enablement materials, and KOL engagement programs
Domain
Medical Devices / Cardiovascular & Ultrasound
Deliverable
product features
Required skills
Marketing strategy execution, go-to-market planning, pricing strategy, KOL management, cross-functional team leadership, data-driven performance optimization
Preferred skills
Knowledge of cardiovascular diagnosis and therapies, experience in ultrasound domain, experience in fast-moving medical devices business
Responsibilities
Develop comprehensive marketing plans aligned with business objectives, design end-to-end go-to-market strategies for new product launches, manage key opinion leader (KOL) engagement and reference site development, track KPIs including market share and win rate, optimize marketing investments based on performance data
Seniority
Mid-Senior, hands-on IC