Digital Marketing Manager
Core
Set and develop the digital marketing strategy for the COS brand across the APAC region to raise brand awareness and increase customer acquisition.
Role type
Senior Digital Marketing Manager (Regional)
Builds
Commercial and inspirational digital assets for COS
Domain
Fashion retail, Luxury Goods
Deliverable
product features
Required skills
Digital marketing strategy, PPC, SEO, Programmatic Advertising, Affiliates, Social media marketing, GA analytics, BI Suite, Data analysis, Budgeting, Cross-border leadership
Preferred skills
Experience in Fashion, Luxury Goods, Beauty, or Sports industries, Knowledge of APAC markets (Korea, Japan, Australia, SE Asia), Informal leadership, Strategic planning
Technologies
GA, BI Suite, Instagram, Pinterest, Tiktok, Kakao
Responsibilities
Lead the development of the APAC regional digital marketing strategy, Drive customer acquisition and brand awareness through established channels, Work with channel owners and analytics teams to improve measurement and tracking, Analyze results weekly, monthly and annually, Present top line digital marketing results and insights to senior management, Set annual Regional Digital Marketing budget
Seniority
Senior, hands-on IC with team management
