Assistant business marketing manager
Core
Supports go-to-market execution, new product introductions, and end-of-life strategies for a designated portfolio of products, solutions, and services.
Role type
Assistant business marketing manager
Builds
Business plans, omni-channel shopper journeys, and market penetration strategies
Domain
Healthcare / Medical Technology / Commercial Services
Deliverable
product features
Required skills
go-to-market strategy execution, new product introduction coordination, end-of-life product planning, category analytics, consumer insights analysis, mid-term sales planning, omni-channel experience design
Preferred skills
local market insights, competitive analysis, product development lifecycle management
Technologies
category analytics tools, consumer insight platforms
Responsibilities
Support execution of go-to-market approaches for a designated portfolio, coordinate New Product Introductions (NPIs), facilitate collection of proof-points aligned with consumer strategies, act as an interface to global business unit teams, provide local insights on competition and market trends, support execution of end-of-life plans, develop category-specific omni-channel experiences, assist in executing mid-term sales planning
Seniority
Entry-level to Mid-level, hands-on IC