Performance and Demand Generation Manager
Core
Drive qualified demand, lead generation, and customer acquisition for the Singapore business through paid media, funnel optimization, and data-led experimentation.
Role type
Performance and Demand Generation Manager
Builds
Acquisition initiatives, paid media campaigns, and conversion journeys for the Singapore market
Domain
B2B marketing, performance marketing, demand generation
Required skills
Paid media management (Google Ads, Meta Ads), funnel optimization, data analysis, campaign budgeting, CRM/analytics platform usage, stakeholder collaboration
Preferred skills
B2B/SaaS/fintech experience, offline demand generation, event marketing
Technologies
Google Ads, Meta Ads, YouTube, CRM, analytics platforms, marketing automation tools
Responsibilities
Plan and execute demand generation initiatives aligned with business priorities; manage and optimize paid acquisition campaigns across digital channels; monitor and optimize the acquisition funnel from lead generation to conversion; track and report on performance metrics like CAC and conversion rates; collaborate with Business Development and creative teams to improve lead quality and campaign performance.
Seniority
Mid-level, hands-on IC
