Digital Marketing (Experienced Hire)
Core
Lead digital acquisition, campaign execution, and marketing performance to generate qualified leads and drive pipeline/revenue growth for Ascentium Singapore.
Role type
Senior Digital Marketing Manager (B2B)
Builds
Integrated digital campaigns, SEO/AEO strategies, lead nurturing workflows, and performance dashboards for professional services.
Domain
B2B Professional Services / Financial Services
Required skills
Digital lead-generation strategy, Paid search (Google Ads), Organic search (SEO/AEO), Social media marketing, Email marketing, Content strategy, Marketing automation (HubSpot), CRM management, Data analysis, Budget management
Preferred skills
Generative AI application, Emerging marketing technologies, Agency/vendor management
Technologies
Google Analytics 4, Google Search Console, Google Ads, LinkedIn Ads, HubSpot
Responsibilities
Own digital lead-generation strategy and deliver MQL/SQL/revenue targets; Plan and execute integrated campaigns across paid search, organic search, social, email, and content; Lead SEO, AEO, and conversion-rate optimisation initiatives; Manage Google Ads, LinkedIn Ads, and performance-marketing platforms; Manage lead journeys, nurturing workflows, and segmentation within CRM/automation platforms; Build and review dashboards covering funnel conversion, CAC, and ROAS; Develop conversion-focused content strategies; Lead corporate social media strategy; Manage marketing projects, budgets, and external vendors.
Seniority
Senior, hands-on IC with management responsibilities
