Marketing Manager, Endovascular
Core
Lead regional strategy and commercial marketing for Abbott Vascular's Endovascular portfolio across Asia Pacific, adapting global strategies into market-specific growth plans.
Role type
Senior Marketing Manager (Medical Devices)
Builds
Regional marketing strategies, country plans, launch execution, and adoption programs for endovascular therapies.
Domain
Healthcare / Medical Devices / Endovascular
Deliverable
product features
Required skills
Strategic planning, market development, customer engagement, new product launches, analytical skills, project management, stakeholder influencing, PowerPoint, Excel
Preferred skills
Cardiovascular/endovascular/structural heart/EP/interventional radiology experience, APAC language skills
Technologies
PowerPoint, Excel
Responsibilities
Develop and execute APAC Endovascular marketing strategy and annual business plan; Assess market trends, customer needs, and competitive dynamics; Prioritize growth opportunities across endovascular therapies; Translate regional strategy into focused country plans; Lead portfolio positioning and lifecycle plans; Lead regional launch planning and execution; Collaborate cross-functionally to communicate clinical and economic value; Partner with Global Marketing, R&D, Clinical and Medical Affairs; Develop programs to increase appropriate adoption; Lead regional KOL engagement and advisory boards; Maintain market connectivity through customer visits; Provide country teams with messaging and sales tools; Partner on priority-account plans and tenders; Plan and lead regional marketing workshops; Support product training and capability building; Track key indicators like revenue and market share; Partner with Finance and Supply Chain on forecasts and budgets.
Seniority
Senior, hands-on IC