Senior CRO Strategist
Core
Develop new funnels, conduct market research, generate hypotheses, and manage A/B testing to optimize customer acquisition and conversion rates.
Role type
Senior CRO Strategist (Marketing)
Builds
High-performing marketing funnels and landing pages for clients in Home Improvement, Health, Legal, and Insurance.
Domain
Digital Marketing / Customer Acquisition
Deliverable
product features
Required skills
Performance Marketing, CRO, A/B testing, data analysis, project management, cross-functional collaboration, AI tools for marketing
Preferred skills
Lead generation, Meta/Google Ads, UX principles, analytics tools (Tableau, GA4, Hotjar)
Responsibilities
Conduct market and competitor research, develop landing page concepts, plan A/B testing roadmaps, analyze performance data, collaborate with creative and media teams, present optimization plans to stakeholders.
Seniority
Senior, hands-on IC