Creative Marketing Producer
Core
Lead creative evolution and project management for data-driven video marketing campaigns, turning insights into high-performing ads across Meta, TikTok, and YouTube.
Role type
Senior Creative Marketing Producer (Performance Marketing)
Builds
Short-form video ads and creative concepts for clients in Home Improvement, Health, Legal, and Insurance.
Domain
Digital Marketing / Performance Advertising / Video Production
Required skills
Paid social marketing, short-form video strategy, project management, data interpretation, creator/influencer coordination, A/B testing, AI tool experimentation
Preferred skills
Media buying experience, UGC platform management, video production background
Technologies
Meta, TikTok, YouTube, Midjourney, Claude
Responsibilities
Monitor emerging video trends and document insights; Research new video styles and translate insights into creative hypotheses; Manage projects from idea to delivery ensuring alignment with client value propositions; Coordinate creators, influencers, and bloggers for remote shoots; Develop and manage test plans with media buyers to validate creative hypotheses; Review performance data (CTR, hook rate, watch time, CPA) to optimize campaigns.
Seniority
Mid-Senior, hands-on IC