Integrated Marketing Manager, ChatGPT
Core
Build integrated go-to-market strategies for distinct ChatGPT audiences and communities to drive adoption, engagement, and advocacy.
Role type
Senior Integrated Marketing Manager (Consumer AI)
Builds
Full-funnel audience programs across community, creators, partnerships, media, and brand for ChatGPT
Domain
Artificial Intelligence / Consumer Technology
Deliverable
product features
Required skills
Integrated marketing strategy, audience insight & segmentation, cross-functional leadership, full-funnel program management, advocacy program design, strategic creative judgment, data-driven optimization, global vs local adaptation
Preferred skills
Experience with AI products, community building, creator economy, policy & safety awareness
Technologies
None explicitly listed
Responsibilities
Own integrated marketing strategy for priority audiences; Define value proposition, creative, and channel strategy; Build connected full-funnel programs; Develop credible advocacy programs; Partner with Product to align audience needs with roadmap; Work with Research/Growth to measure impact
Seniority
Senior, hands-on IC