Head of Creative Services
Core
Lead a multi-disciplinary creative team to develop impactful content across various channels and platforms for mobile betting growth.
Role type
Senior IC Head of Creative Services
Builds
Content, campaigns, and brand strategies for digital platforms
Domain
Betting/Gambling industry + Digital Marketing
Required skills
Creative direction, Project management, Team leadership, Budget management, Campaign planning, Analytics interpretation, Stakeholder management, Brand strategy, SEO knowledge, Content management systems
Preferred skills
Agency experience, Financial acumen, HTML knowledge, Digital marketing best practices
Responsibilities
Lead a multi-disciplinary creative team to develop impactful, accessible, engaging content across a wide variety of channels and platforms; Work with marketing intelligence and insights managers to gather key insights and segment customer base; Plan and implement tailored marketing plans and campaigns ensuring alignment with media strategy; Review, update, and develop brand strategy for each market/territory; Drive acquisitions and retention by delivering content for digital platforms; Co-create engaging content with stakeholders and partners; Manage department/agency P&L and large budgets; Evaluate trends and assess new data to keep up-to-date with marketing techniques; Build, lead, and coach a diverse, high-performing content team; Conduct performance reviews and day-to-day people management; Identify revenue opportunities and manage consistent growth by effectively targeting new audiences; Review marketing campaign performance against goals (ROI and KPIs) and adapt content to improve performance.
Seniority
Senior, hands-on IC with management responsibilities
