Junior Brand Manager- Rajah
Core
Execute brand growth strategy, lead innovation projects, and manage integrated brand campaigns for the Rajah brand in the South African FMCG market.
Role type
Junior Brand Manager
Builds
Brand campaigns, new product/pack launches, digital and eCommerce strategies
Domain
Fast-Moving Consumer Goods (FMCG), Food & Beverage
Deliverable
product features
Required skills
Brand strategy execution, innovation project management, integrated campaign planning, budget management, consumer insights translation, cross-functional relationship management, digital marketing strategy
Preferred skills
Growth mindset, proactive self-starter approach, strong numeracy, long-term strategic thinking, curiosity in uncovering consumer insights
Technologies
Digital marketing tools, eCommerce platforms, brand management software
Responsibilities
Support development and execution of brand growth strategy; Lead and support innovation projects including new product and pack opportunities; Develop and execute integrated brand campaigns with agencies; Manage marketing budgets; Support brand planning and translate insights into initiatives; Monitor brand and business performance; Manage digital and eCommerce strategy
Seniority
Junior, hands-on IC