Marketing Analytics Engineer
Core
Marketing Analytics Engineer responsible for maintaining and evolving the company's analytics infrastructure, ensuring data quality, and supporting marketing and sales teams with actionable insights.
Role type
Senior Marketing Analytics Engineer
Builds
Analytics infrastructure, data pipelines, and dashboards for performance marketing and sales teams
Domain
Foodtech / SaaS-enabled Marketplace / E-commerce
Deliverable
dashboards & analysis
Required skills
Google Analytics 4 (GA4), Google Tag Manager (GTM), AppsFlyer, Data Layer design, Looker Studio, Consent Mode v2, Performance Marketing metrics, SQL, BigQuery
Preferred skills
Server-side GTM (ssGTM), Conversions API (CAPI), dbt, agency environment experience
Technologies
GA4, GTM, AppsFlyer, BigQuery, Looker Studio, dbt
Responsibilities
Audit and manage GTM containers, configure GA4 custom dimensions/metrics, maintain AppsFlyer SDK integrations, build and maintain BI dashboards, define technical specifications for data pipelines, ensure data quality and debugging
Seniority
Senior, hands-on IC