Directeur Marketing & Excellence Commerciale
Core
Define and implement marketing and commercial excellence strategies to support growth, profitability, and transformation for a sustainable mobility company.
Role type
Director of Marketing & Commercial Excellence
Builds
Marketing strategies, commercial performance frameworks, client acquisition and retention programs, and cross-functional synergies
Domain
Sustainable mobility / Fleet management / Financial services
Deliverable
product features
Required skills
Strategic planning, market analysis, go-to-market strategy, commercial performance management, digital marketing, client experience design, cross-functional leadership
Preferred skills
Experience in mobility sector, knowledge of fleet management services, ability to manage complex transformations
Technologies
Digital marketing tools, performance dashboards, CRM systems
Responsibilities
Define the marketing and commercial excellence roadmap aligned with company strategy; Analyze market trends and competitive movements to identify growth levers; Ensure alignment between marketing actions, consulting, and sales support; Develop integrated marketing approaches for client acquisition and retention; Structure and develop commercial excellence devices to improve sales team performance; Supervise consulting and implementation activities to enhance client value; Lead cross-functional collaboration with group entities like Société Générale; Manage and develop the marketing and commercial excellence teams
Seniority
Director, strategic leadership & team management