Chief Marketing Officer (CMO)
Core
Define and execute global marketing strategy integrating acquisition, brand, community, and content for a FinTech/AI company.
Role type
C-level marketing executive (CMO)
Builds
Marketing strategy, brand identity, paid acquisition campaigns, content channels, and community presence
Domain
FinTech / AI
Required skills
Full-stack marketing (paid acquisition and content creation), digital tools mastery (Meta Ads, Google Ads, email, CRM), startup/scale-up experience, team leadership, budget management, strategic vision
Preferred skills
Founder personal branding support, community management
Technologies
Meta Ads, Google Ads, email marketing platforms, CRM systems, LinkedIn, X, YouTube, Instagram
Responsibilities
Define brand positioning and identity, manage paid media campaigns and SEO/SEA strategies, oversee editorial strategy and organic social presence, build and manage marketing teams, report to founders with dashboards and recommendations
Seniority
C-level, strategic leadership