Marketing Manager B2B
Core
Build and unify the B2B marketing strategy and brand for an HRTech scale-up combining human coaching and AI roleplay to drive lead generation and sales performance.
Role type
Senior B2B Marketing Manager / Builder
Builds
Inbound marketing campaigns, content assets, sales enablement materials, and event programs for HR leaders and CEOs.
Domain
Human Resources Technology (HRTech) / AI / Coaching
Required skills
B2B marketing strategy, inbound marketing, growth automation, brand storytelling, content creation, sales enablement, event management, SEO management, team leadership, English proficiency
Preferred skills
HRTech domain experience, transformation consulting background, product/tech affinity, creative risk-taking
Technologies
HubSpot, Apollo, Lemlist, Generative AI
Responsibilities
Define and execute B2B acquisition strategy, pilot inbound marketing for AI roleplay modules, unify brand messaging and create content machines, manage sales enablement and prospect lists, organize major HR trade shows and VIP events, manage external SEO consultant, recruit and manage junior marketing staff
Seniority
Senior, hands-on IC with strategic vision
