Business Unit Manager
Core
Lead the creation, execution, and tracking of commercial plans for brands to ensure business objectives, distribution, profitability, and growth are met.
Role type
Business Unit Manager
Builds
Brand commercial strategies and sales execution within assigned territories
Domain
Consumer goods / Trade Marketing
Deliverable
product features
Required skills
Commercial strategy, Trade Marketing, Sales management, Financial analysis, Market analysis, A&P management, POP material management, Cross-functional collaboration
Preferred skills
Advanced English, Change management
Responsibilities
Develop and execute brand commercial strategy; Support the sales team in product promotion and category management; Monitor competition and market trends; Act as a liaison between sales, Trade Marketing, Finance, and Brand Owner; Control and report A&P expenses; Manage POP and sales support materials.