Personalization & Analytics Engineer ID89739
Core
Implement A/B testing and personalization strategies using Adobe Target, manage enterprise web tagging, and configure cross-channel reporting.
Role type
Personalization & Analytics Engineer
Builds
A/B/n tests, personalization campaigns, and cross-channel reporting dashboards
Domain
Digital marketing technology / Web analytics
Required skills
Adobe Target, Adobe Experience Platform Data Collection, Customer Journey Analytics, JavaScript (ES6+), HTML, CSS, Digital data layers, Tag Management Systems
Preferred skills
React, Angular, Vue, Server-Side tagging, Adobe Analytics integration
Technologies
Adobe Target, Adobe Experience Platform, Google Tag Manager, Charles Proxy
Responsibilities
Lead technical development, QA, and deployment of A/B/n tests and personalization campaigns; Develop and maintain custom JavaScript, HTML, and CSS to manipulate DOM elements; Own and manage enterprise web tagging architecture; Implement data layers and configure rules for behavioral tracking; Configure data connections and Data Views for cross-channel reporting; Debug and troubleshoot data collection issues; Collaborate with marketing and UX teams on experimentation strategies; Maintain documentation of tag management architecture.
Seniority
Mid-level, hands-on IC
