Senior Data Scientist (Marketing)
Core
Guide measurement, strategy, and decision-making for Australia and New Zealand marketing efforts, translating data insights into actionable recommendations for leadership.
Role type
Senior Marketing Analytics Manager (Individual Contributor)
Builds
Measurement and reporting solutions, digital marketing experiment frameworks, and customer segmentation models.
Domain
Food delivery / E-commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SQL, ETL processes, A/B testing, causal inference, hypothesis testing, multivariate regression, Python, R, back-of-the-envelope modelling
Preferred skills
Marketing science or analytics experience, AI tool development for self-serve insights
Technologies
Python, R, SQL, ETL tools, analytics and visualisation tools
Responsibilities
Deep dive into digital A/B test results to improve marketing performance; Analyse campaign results and present insights to leadership; Identify target customer segments to optimise strategies; Scale measurement and reporting solutions; Design and analyse experiments to measure marketing ROI; Leverage AI to develop tools for democratizing insights.
Seniority
Senior, hands-on IC