Senior Data Scientist (Marketing)
Core
Guide measurement, strategy, and decision-making for Australia and New Zealand marketing efforts by analyzing campaign results, customer segments, and digital A/B tests to improve performance and ROI.
Role type
Senior individual contributor marketing analytics manager
Builds
Actionable marketing insights, measurement solutions, and reporting frameworks for the ANZ market
Domain
Food delivery / E-commerce / Digital Marketing
Deliverable
dashboards & analysis
Required skills
SQL, ETL processes, A/B testing, causal inference, hypothesis testing, multivariate regression, Python or R, analytics and visualization tools
Preferred skills
Marketing science or analytics experience, AI tool development for self-serve insights
Responsibilities
Design and analyze experiments to measure digital marketing ROI, identify target customer segments to optimize strategies, present campaign insights to leadership, scale measurement and reporting solutions, collaborate with agencies and vendors on measurement implementation
Seniority
Senior, hands-on IC
