Digital Marketing Analyst
Core
Transform marketing data into actionable insights to improve campaign performance and support strategic decision-making.
Role type
Digital Marketing Analyst
Builds
Data-driven marketing strategies for businesses across multiple industries
Domain
Digital Marketing & Analytics
Deliverable
dashboards & analysis
Required skills
Interpreting digital marketing data, Tracking campaign performance, Monitoring key metrics (traffic, engagement, conversions, ROI, ROAS), Producing reports and dashboards, Evaluating multi-channel performance, Measuring customer journeys, Supporting attribution modelling, Ensuring data accuracy, Collaborating with marketing teams
Preferred skills
Advanced Excel, SQL, Data visualization tools
Technologies
Google Analytics 4 (GA4), Google Ads, Google Search Console, Meta Ads Manager, Looker Studio, Tableau, Power BI
