Marketing Performance & Operations Manager
Core
Drive B2B digital marketing excellence by leveraging data, AI, and MarTech to accelerate campaign execution, improve productivity, and deliver measurable business outcomes.
Role type
Senior Marketing Performance & Operations Manager
Builds
B2B demand generation programmes, scalable marketing operations, and integrated campaigns contributing to pipeline growth and revenue.
Domain
Telecommunications / B2B Marketing
Required skills
B2B digital marketing, demand generation, Account-Based Marketing (ABM), paid media management, email campaign operations, LinkedIn operations, CRM and MarTech workflows, SEO/AEO, data analysis, AI tool utilization
Preferred skills
Experience with AI tools for content creation and workflow automation, project management, stakeholder management
Technologies
LinkedIn, CRM, marketing automation platforms, ChatGPT, Microsoft Copilot, Gemini
Responsibilities
Manage end-to-end B2B digital marketing campaigns across paid media, email, LinkedIn, and website; Support go-to-market (GTM) campaigns from planning through post-campaign analysis; Drive demand generation and lead nurturing programmes; Oversee paid media campaign operations including budget pacing and performance monitoring; Manage email and LinkedIn campaign operations; Support website operations and optimisation including SEO/AEO; Manage and optimise CRM and MarTech workflows; Monitor campaign performance and develop dashboards; Leverage AI tools to accelerate content creation and workflow automation; Strengthen marketing governance through consistent tracking and data quality standards.
Seniority
Mid-Senior, hands-on IC