Data Scientist
Core
Create impact within Investment Analytics practice by leading complex data science solutions, advanced measurement, and testing for client paid media applications.
Role type
Senior IC data scientist (investment analytics & paid media)
Builds
Advanced measurement solutions, predictive models, and testing frameworks for client media campaigns
Domain
Digital marketing, paid media, investment analytics
Deliverable
production ML models | dashboards & analysis
Required skills
Python, SQL, data visualization (Tableau/Looker/Matplotlib), media ecosystem knowledge, media data analysis, media measurement methodologies (MMM, incrementality, attribution), process automation
Preferred skills
Machine learning concepts, open-source and in-house code development
Technologies
Python, SQL, Tableau, Looker, Matplotlib, Amazon Marketing Cloud, Google ADH, Campaign Manager, Meta, Google Analytics
Responsibilities
Analyze data to discover hidden trends and deliver actionable insights; Explain and promote data science methodologies like Geo-based Incrementality and Causal Impact Studies; Develop and implement predictive models to improve media performance and revenue; Work with platform partners to grow mathematical techniques for testing and data clean rooms; Document analytics projects to ensure processes can be replicated and scaled
