Product Marketing Manager - LATAM
Core
Drive end-to-end go-to-market execution for new B2B SaaS features to ensure client adoption and usage within the multi-day travel industry.
Role type
Individual contributor product marketing manager (feature launch & adoption)
Builds
B2B SaaS features for multi-day travel operators (eCommerce stack)
Domain
Travel technology / B2B SaaS
Deliverable
product features
Required skills
B2B product marketing, feature launch planning, email marketing, in-product messaging, video creation, data analysis, storytelling, AI tool usage
Preferred skills
Spanish language, CRM tools, SQL, video editing
Responsibilities
Own feature launch plans and channel alignment, craft comms (emails, in-product messages, demo videos), update onboarding materials, host product webinars, analyze adoption metrics, localize content into Spanish
Seniority
Mid-Senior, hands-on IC