Digital Marketing Manager (m/w/d)
Core
Manage digital marketing activities with a focus on SEO, SEA, GEO, and lead generation to increase visibility and reach for future students.
Role type
Digital Marketing Manager
Builds
Digital visibility and lead generation campaigns for student recruitment
Domain
Education / Digital Marketing
Required skills
SEO, SEA, GEO, AI Search, Analytics, Reporting, Performance Marketing, Content Creation, Social Media Management, Budget Management
Preferred skills
Experience with AI tools (ChatGPT, Claude, Gemini), Knowledge of new technologies
Technologies
SEO tools, SEA platforms, GEO tools, Analytics tools, Reporting tools, Social Media platforms (LinkedIn, Instagram, Youtube, Facebook)
Responsibilities
Plan, implement, and evaluate digital marketing campaigns based on KPIs; Analyze and optimize website performance; Manage social media channels and create content; Develop campaigns to attract future students; Manage budget allocation
Seniority
Mid-level, hands-on IC