Content Marketing Specialist
Core
Create and optimize educational content and email campaigns for a B2B SaaS fundraising platform serving nonprofit organizations.
Role type
Content Marketing Specialist (B2B SaaS)
Builds
Nonprofit Blog, Email Marketing campaigns, SEO/AEO optimized content
Domain
B2B SaaS / Nonprofit Fundraising
Deliverable
product features
Required skills
B2B SaaS marketing, content strategy, email marketing automation, SEO/AEO, content auditing, project management, data analysis
Preferred skills
nonprofit sector experience, ActiveCampaign, freelance writer management, AI search trends
Technologies
ActiveCampaign, email marketing platforms, analytics tools
Responsibilities
Research, write, and publish high-quality blog articles; build and optimize email campaigns; conduct content audits and SEO/AEO optimization; coordinate external writers; analyze campaign performance metrics.
Seniority
Mid-Senior (5-7 years experience)