Marketing, Brand and Social Lead
Core
Develop and deliver integrated marketing campaigns, brand strategy, and social media initiatives for Consumer and Business Card portfolios.
Role type
Marketing, Brand and Social Lead
Builds
Integrated marketing campaigns, brand assets, and social media content for Amex NZ
Domain
Financial Services / Marketing
Deliverable
product features
Required skills
Integrated campaign strategy, creative development, paid and organic social media management, agency partnership management, customer insights analysis, AI and automation adoption, budget and governance management
Preferred skills
Creator/influencer/ambassador programme experience, AI-powered marketing tools experience
Technologies
AI tools, automation platforms
Responsibilities
Plan and optimise integrated campaigns across paid, owned, and social channels; Develop campaign strategies, messaging, and creative; Manage campaigns end-to-end from briefing to implementation; Partner with agencies to deliver compliant marketing; Lead organic and paid social activity including creator programmes; Use customer insights and data to improve marketing effectiveness; Manage campaign governance, budgets, and quality assurance